One of the crucial subjects in terms of valorisation of cultural resources in the area of Jasenice Municipality is the Culture and Arts Society “Vila Velebita”, (named hereafter: KUD) founded in 2002, has 15 members who actively participate in the work. KUD’s main goal has been to encourage and preserve folklore and ethnographic heritage of Jasenice Municipality as well as to cherish and promote original customs, language and tradition of Jasenice.

KUD actively participates in different national and international manifestations. Its collaboration with the National museum in Zadar (Ethnological department) in particular can be highlighted. Together, they have organised embroidery workshops of the four-hook type which is traditional decorative embroidery of the Dinaric area of Northern Dalmatia.

Especially valuable heritage of Jasenice Municipality represents Folk costumes worn and promoted by KUD “Vila Velebita” during its performances. For the needs of the “Renewing the Heritage – reconstructed folk costumes show” event, by participating in 2014, reconstructed traditional costume was promoted. Reconstruction was realized in collaboration with the Ethnological department of the National museum from Zadar, where the original folk costume examples are being kept. Every year, KUD organizes evening of folklore with a name “Velebite ne daj magli na se”

(Velebit Mountain, don’t let the fog in) which became a popular traditional event.